Blog archive: 2018

Sparks Interactive are delighted to accept the Open Source Use in Business award for Sector and the Sector.nz open source platform.

A content audit is an inventory of your site, and can help you on your quest to publish useful and usable content that meets both audience and business needs. But content audits are hard - so where to start? 

Focus groups and user research can highlight obstacles between your audience and your site. But, be careful what you tell your participants in advance and how you phrase your questions.    

Information architecture is a process to sort, organise, and label data in a way that your intended audience can grasp quickly. 

Media is incredibly important to Sector. It is a core part of Sector D7 - maybe even the heart and soul of it. 

The tl;dr problem - shorthand for 'too long; didn't read' - is not only a reality you face with your online audience, your teams will be 'offenders' as well. 

A style guide keeps your content consistent, no matter who is writing it - or when.

A content strategy helps you to provide the right content to the right people at the right time by planning content creation, delivery and governance.